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Proposal of Marketing Plan
Kovář, Jan ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The theme of my bachelor’s thesis is a marketing plan regarding to Czech representation of Ford Motor Company. The thesis deals with a stabilization of model Mondeo and its position in comparison to the competition of medium-size automobile category and increasing of its sales. It also treats of conditions within a large competition and pressure for constantly higher vehicle norms.
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The Proposal of a New Market Entry Strategy
Bláhová, Veronika ; Jenčo, Josef (referee) ; Chalupský, Vladimír (advisor)
In the master’s thesis is presented a draft marketing strategy of entering to new geographic market for the company Kili, s.r.o., which sells materials for the manufacture of furniture, equip interior and construction. The objective of the thesis is to develop a proposal to open a new branch in selected location including a description of the marketing mix. The proposed section will be preceded by a summary of theoretical knowledge and analysis of the contemporary conditions of the company, focusing on internal and external business environment.
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Marketing Strategy of a Company
Jobeková, Renata ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This Master´s thesis deals with the proposition of marketing strategy for producer. Based on theoretical assumptions and analysis of the conditions the firm stands at present, marketing strategy was designed. It should guarantee realizations of the larger sales. In the practical part analyses are put together and evaluated. Afterwards the suggestions and recommendations are offered. They should secure the increase of sales of firm´s product.
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Proposal of the Communication Mix in the Selected Company
Matulíková, Martina ; Hornungová, Jana (referee) ; Milichovský, František (advisor)
The subjekt of thesis is a proposal of communication mix for the company MOLČÍK Kipper a.s. The thesis is divided into two parts. The theoretical part of the thesis deals with the description basic terms of the marketing environment, analysis of the business environment, marketing mix and marketing communication. The second part of the thesis is a practical part. Practical part describes detailed analysis of the current state of the selected company. This part also shows the results of marketing research and creation of a concrete proposal for a new communication mix.
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Business Plan for Nutrition Centre Establishment
Urban, Pavel ; Švec, Marek (referee) ; Bayerová, Vladimíra (advisor)
The diploma thesis deals with the elaboration of a business plan for the establishment of a nutrition center in Olomouc. In the first part, there are elaborated the theoretical starting points for the business plan, and then the thesis deals with analyses and a segmentation of the market. Based on this information the proposal of the business plan is elaborated.
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Marketing Plan for MORAVOSTAV Brno, a.s.
Kopecká, Lucie ; Hryciow, Michal (referee) ; Šimberová, Iveta (advisor)
The object of this diploma thesis is the composition of marketing plan for company MORAVOSTAV Brno, a.s. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the characteristics of the set company and the analysis processing of the company present state. Acquired data are evaluated and applied in the particular concept of marketing plan for the year 2009.
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Marketing strategy for Fit Center
Zezula, Radek ; Snopek, Radek (referee) ; Mallya, Thaddeus (advisor)
This bachelor work focuses on analyzing limitations of marketing strategy of a fitness center. It tries to establish how these shortcomings could be eliminated and in achieving this goal different tools like marketing mix analysis and questionnaire are used. Based on the feedbacks from the customers who filled the questionnaire and discussion with the management of the center, some measures on how to properly react to each individual customer demand and increase attendance and popularity of fitness center were suggested.
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A Price Analyses on the Imperfect Competitive Market
Šitavanc, Jan ; Dlouhá, Marta (referee) ; Škapa, Stanislav (advisor)
The main goal is to clarify price making and price discrimination phenomenon on the imperfect competitive market. It is pointed on market segmentation in microeconomics point of view. It also explains importance of diversification company’s products to be able to use a differential prices. This thesis suggests how to make proper discount policy, which will lead to company’s product demand increase.
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